U-Haul ux/ui projects

I spent the last 5 years working in UX for  U-Haul, a Fortune 500 company, which in this year alone reported a gross profit of $2.4 million & record stock prices, thanks in part to the many projects I worked on for internal websites, customer facing sites, extensions of the brand, and an investment club. Many of the projects I took from sketch to wireframe to UI to front end dev, which meant I was completing standards compliant HTML/CSS, and once mobile became more feasible, we were working responsively as well. I also collaborated with statistics and analytics teams to ensure proper content strategy was being utilized instead of the old method of stuffing keywords throughout the copy of a site.

During my time, I also worked on educational websites for SuperGraphics, social media projects, and an iOS project where I even completed usability testing with paper prototypes, a first for anyone in the company. Towards the end of my time there, I was tasked with working on physical projects, like kiosks, terminals, and similar projects.

I was also required to present all of this work to internal clients, middle managers, and members of the c-suite, most of whom assumed that design was strictly about ornamentation.

Date: 2008, 2010-2013
Client: U-Haul
Role: UX Designer, UI Designer, HTML/CSS Developer