IBM Personalitee
Opportunity:
At SXSW 2017, IBM needed activations that would should how our technologies connect to humanity. At the time, I was working on Watson, and very interested human-computer communication.
Solution:
Working with a small team of 3 other designers, we built an experience that positioned Watson as a personality test, allowing it to ask users questions, then using an algorithm to align their answers to one of five personalities. At the end of the experience, the user received a t-shirt designed to match their "personalitee". The end result was fun, engaging, and humanizing. Randy's role on the team involved the strategy, UX deliverables & prototypes, dialogue writing, content strategy, and creative direction for the experience.
Impact:
- Over 1200 participants/day
- Multiple clients & executive level reach
- CEO Ginni Rommety even experienced the project
- T-shirts still worn throughout the Austin area today
Collaborated with
For SXSW 2017, I was approached by some colleagues with an ask to help develop a chatbot focused experience. Watson hadn't had a big public presence since Jeopardy, so the challenge was on.
We decided to position Watson as a personality test, and focused on 5 distinct personalities, all derived from the IBM branding for SXSW, combined with modern thought on personalities. We built out over 100 unique responses to our questionnaire,with consistent retraining and dialog writing during SXSW.
Using a standard process of creating wireframes to standing up a webapp with the IBM Design Langauge, we were able to build a responsive experience that worked on any device in the building.
After visitors completed the survey, they were given a special QR code that enabled them to get a t-shirt with their personality. We also tracked the data live, showing the personality of SXSW. We impacted over 1200 visitors a day, and to this date, shirts are still all over Austin.