IBM Community Radio
IBMers needed a place to express themselves, whether a need for creative output or out of a need to articulate their emotions about the business unit they were in, or a place to learn. At the time, the current infrastructure of IBM was insufficient for these needs.
Randy's primary responsibilities involve the financing of the station, content guidance, providing tutorials/tech support, creative direction of the brand, speaking publicly about Radio, and occasional host/cohost.
- Over 20+ voiceovers for Global Business Services clients
- Voiceover services for Watson Health
- Presented the story of IBM Radio at Seattle Interactive, 2019
- Audio services for Patterns/Incubator (training program)
- Home for Designline series (internal Design podcast)
- Hosted talks/Audio for Artcenter/University of Texas/AIGA Austin
- Prominent feature of Kid's Day every year in Austin
- Provided a space for podcast recordings for IBM Cloud, IBM EDT, Watson, IBM CHQ, and IBM Marketing
- SXSW 2017/2016 Audio Hosts for multiple talks from global CEOS, customers, and leaders within IBM (including Chairwoman Ginni Rometti)
IBM Community Radio was a response to the need for a place to focus and refresh from the hectic nature of the open studio environment. Started by some colleagues of mine, we started small, on a system that only worked when someone was operating the app, and generally out of a borrowed space.
The most prominent early iteration featured a gif upload system, the ability for the DJ to define their playlist, a display showing title of show, time of show, and a link to the schedule. It was very rudimentary, but it worked.
In the beginning, IBM Radio was as functional as it’s people were: when they were broadcasting. We used equipment borrowed from friends and our media room, and our content came from a dedicated group of friends. Shows about stars, how to code, nerd culture, psychedelic rock music permeated the airwaves.
In 2017, IBM Design was given the opportunity to host and create events for IBM's global presence at SXSW. Naturally, Radio was chosen to provide the audio needs, including content. We supported multiple shows, DJ sets, and a special version of a mentorship show I had co-created with some other designers, where we were granted permission to interview then IBM CEO, Ginni Rommety.
As IBM Radio has grown, so has our audience, the DJs, and the expressions they create. Here is a sample of artwork created by multiple members of the IBM Radio community from around the world.
We recently underwent a complete refactoring & rebuild of the webapp. We now feature a 24/7 radio stream, "set it and forget it" broadcasting, a fully functional player, and easy to understand guides for getting started and broadcasting.