MoMA - Destination NYC - Zizmor Variant

As the Destination NYC project moved forward, I worked on outputting the logo for the "Zizmor" variant of the identity, which celebrated the certain brand of "design" that exists throughout New York, consisting of our trademark coffee cups, the Statue of Liberty, rainbows, Stretched typography, dusty bodegas, and other, street level elements of New York.

Approach:

Celebrate the "bad" design in New York, as it's just as gritty & humorous as the people who live here.